In the competitive real estate ecosystem, selling homes is an art reflected by presentation. When a potential buyer steps into a house, they immediately begin to form an impression of the property, influencing their decision on whether they make an offer towards the house (or not). A powerful tool that makes an impact on the rate at which a home sells is the presence and quality of staging. Here’s why staged homes sell faster in the real estate market. 

Creating a strong first impression 

A staged home is meticulously designed to impress buyers as soon as they walk through the door. Professional staging companies utilize quality furniture, lighting, and colors to highlight the home’s best features and create an atmosphere that buyers feel comfortable in. The first impression is crucial to the viewing process as it sets the tone for the home. A good first impression could help buyers feel connected to the home. And yes, emotion plays a strong role in home purchase often.

Highlighting the home's potential 

Proper staging maximizes the home's overall potential in the buyer's eyes. An empty house feels cold and uninviting, which is why buyers need to visualize how they would use the space as potential inhabitants of the property. Consequently, a staged home demonstrates how this space could be used effectively, highlighting the home's functionality. A well-staged home could transform even small awkward spaces into inviting areas. 

Stagers often make rooms feel bigger than they are. Professional stagers know how to arrange furniture and decor to create an open and airy feel, making rooms look large and spacious - Strategically placing large artwork, selecting appropriately scaled furniture, and removing unnecessary clutter. 

Accelerating the sale process and increasing the perceived value 

According to the Real Estate Staging Association, staged homes sell 73% faster than non-staged homes. Statistically, data shows that staging benefits the sale of a property significantly. Not only will staging help a home sell faster, but it also increases its perceived value in the market. Buyers are often willing to spend more money on a home that appears well-maintained and is move-in ready. 

Overall, in a crowded market, anything that separates a home from its competition is extremely valuable. Buyers are more likely to remember a home that is beautifully staged than another that is empty or cluttered.