Luxury Coastal Carlsbad Townhomes - Video Blog
We’re so excited to share details from one of our latest projects: 11 West Luxury Townhomes.
If you’ve seen our Luxury Home Tours Youtube series, you will recognize this home from Episode 2: “Carlsbad Coastal Contemporary Staging”
In this episode, you see our process of working with one of our clients, the amazing developers over at Rincon Homes.
Today, we’re going to talk about a few of the tips and pieces we used in this Luxury Townhome stage.
Watch our latest video below, and keep scrolling to explore more!
The Project
Located in the stunning downtown of Carlsbad Village, steps away from the ocean, are 11 beautiful townhomes situated in a neighborhood called 11 West.
These homes are 11 urban beach homes featuring 2 floorplans in the heart of Carlsbad Village. Having worked with Rincon Homes before, we knew that this new construction was going to be full of beautiful high end finishes and unparalleled attention to detail.
The Design
The design goals when we were staging this home were high end, coastal, and luxurious. We wanted our staging to highlight the details of this home; the light colored wood flooring, creamy white walls, and cool tones kitchen set the stage for us to add in furniture design details that only added to the California coastal vibe that you feel throughout the home.
One of the ways that we supplemented this coastal space was by bringing in textures. We layered blankets, organic looking pillow textures, muted neutrals with pops of yellow, rust, gold, along with wicker and wood to exude that understated California style.
The Planning
One of the things If you have good planning, good staging is a result of good planning. Some of the key elements that we plan in advance when we are working with a developer, is:
The size of the space
The size and style of the furniture we bring in
The mood we want to evoke
The color palette
We meet with our team of designers prior to all stages, go over the floorplans of the space, look through our furniture inventory and pick the couches, accent chairs, coffee tables, bed frames, side tables, consoles and dressers, artwork for each room, all the way down to the smallest details of what to put on the kitchen counters is planned out. We ensure every decision we make fits in with the mood, the color palette, and the buyer that the developer is wanting to attract.
Once all of the details are planned, we mark each piece of furniture, pull the products and pack them up for the day of the stage.
This project was so much fun for our entire team! We loved the enormous amount of natural light, the walkable neighborhood, and the proximity to the beach.
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To read more about our last project, check out our blog post of a stage we did in the neighborhood of Kensington, San Diego!